The search – can we find the truth?
Mathias Dopfner, the CEO of Axel Springer, raised the issue about the uneasy relationship between Google and publishing companies. Axel Springer, a German media powerhouse, publishes over 200 newspapers and magazines; and derives 62% of their profits from their digital business. As you can imagine, Axel Springer depends heavily on the traffic supplied by search engines, most notably Google. Mathias (quite rightly) points out that the search results and ads serving algorithms are not transparent; and anyone with a business…
