You’ve probably heard about ‘Big Data’ and ‘Predictive Analytics.’ These are the big buzz words floating around today. These terms sound very technical, futuristic even… and expensive. Perhaps you were informed that you need to start a project that incorporates these concepts, but you have no idea why or how you would embark on such a mission. Let me give you an example of why you should do just that. Most likely your company has customers. Hopefully the information about…