You’ve probably heard about ‘Big Data’ and ‘Predictive Analytics’ – big buzz words floating around today. These terms sound very technical, futuristic even… and expensive. Perhaps you were informed that you need to start a project that incorporates these concepts, but you have no idea why or how you would embark on such a mission. Forget the jargon. It’s not difficult at all, let me give you an example: Most likely your company has customers and hopefully the information about…