Marketing

Digging for gold in big data

Digging for gold in your company’s data

You’ve probably heard about ‘Big Data’ and ‘Predictive Analytics.’ These are the big buzz words floating around today. These terms sound very technical, futuristic even… and expensive. Perhaps you were informed that you need to start a project that incorporates these concepts, but you have no idea why or how you would embark on such a mission. Let me give you an example of why you should do just that. Most likely your company has customers. Hopefully the information about…

Read More

Amazon, is it science fiction or reality? Turns out, it’s both.

Amazon, the global warehouse for universe of goods, is promised us next-day delivery – hey wait, that’s yesteryear’s news. Although many current online retailers still struggle with this, with Amazon that chestnut of a promise is from so many years ago now. Not to be discouraged, Amazon has upped the ante several times. First, the internet giant started with same day delivery – and just how did they do that? Amazon created distribution centres where the highest volumes of purchases…

Read More
About
PCIS is a team of strategic business and IT consulting experts. We’re trusted technology advisers who’ve established long-term relationships built on trust, dependability, and know-how.