The European Union (EU) decided the time has come to break up Google http://g3t.ca/vyBTFr – Why? Because Google has more than 90% of market share in Europe and the EU does not like the fact that the internet giant is trying to offer the best user experience and capture the majority of the advertising euros. To the EU, Google is for lack of a better word, a monopoly. Let’s consider for a moment the possibility that Google would be broken…
Mathias Dopfner, the CEO of Axel Springer, raised the issue about the uneasy relationship between Google and publishing companies. Axel Springer, a German media powerhouse, publishes over 200 newspapers and magazines; and derives 62% of their profits from their digital business. As you can imagine, Axel Springer depends heavily on the traffic supplied by search engines, most notably Google. Mathias (quite rightly) points out that the search results and ads serving algorithms are not transparent; and anyone with a business…
