Dear McKinsey, you can do better than this.02 When I saw the article from McKinsey ‘Straight Talk About Big Data’, http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/straight-talk-about-big-data I got excited. McKinsey produces quality content and it positions itself as a thought leader. Not this time. This article is full of truisms, clichés and at worst competing or not fully baked ideas. Let’s begin from the end. ‘ … Science-fiction writer Arthur C. Clarke once said that “any sufficiently advanced technology is indistinguishable from magic.” We haven’t…