Is it just me, or are we making some big mistakes in how we talk about big data? This crossed my mind (yet again) as I read Straight Talk About Big Data. The article starts with a suggestion for the CEO to get 5 questions answered from the executive team: Do we have a value-driven analytics strategy? Do we have the right ‘domain data’ to support our strategy? Where are we in our journey? Are we modelling the change personally?…